As 2009 and the first decade of this new millenium comes to a close, there comes the flood of retrospectives on what the last decade “means” and how life has changed. Much of what’s out there focuses on terrorism and foreign affairs (rightly so given that the decade has been essentially bookended by 9/11 and the would-be underwear bomber, with a couple of wars in between). However, in tech/business circles, much of what I have read focuses on the decade being the dawn of the “Digital Age”.
Fortune recently had Steve Jobs on its cover, naming him the CEO of the Decade (The decade of Steve), which, I think, is apropos as Apple has been on the forefront of this digital convergence of entertainment and life. In fact, after Jobs came back to Apple in 1997, he began the “digital lifestyle” strategy that resulted in the iPod, iPhone and the soon-to-be-released iTablet. The result, as reported by the Fortune article, is that Apple “was worth about $5 billion in 2000, just before Jobs unleashed Apple’s groundbreaking “digital lifestyle” strategy, understood at the time by few critics” and ”[t]oday, at about $170 billion, Apple is slightly more valuable than Google”.
Such Apple products helped, in part, the spark and accelerate the advancement of the Digital Age, as more and more digital products that can work together came onto the scene. And now, a consumer has the ability to use various different interrelated lifestyle digital products such as: cell phones (including smartphones), computers (including personal, laptop, netbook and business), televisions (especially HD), television recording devices (e.g. DVR’s and Tivo), game consoles (e.g. PS3, Wii, XBox), and media players (e.g Blu-Ray).
I’ve been fortune enough to have lived through some pretty exciting technological ages/revolutions before this digital revolution: the 1980s with the development of the PCs (which, incidentally, Jobs/Apple also had a hand in sparking; and the 1990s with the develop of the Internet. Only now can I see how those two previous innovative jump-starts were the foundations for this new digital age, which makes me excited for the future when I find out what the digital age is a foundation for.
- Gregg J. Lallier
P.S. Web 3.0, a blog by Independent Software, has a bunch of different posts about the digital convergence, which people might want to check out, including: