He Who Has the Gold Makes the Rules
The Golden Rule, as the above is known, is something that I use often when counseling start-ups going through their first round of venture capital/seed money. It comes into play not only at the term sheet stage of negotiating the preferential privileges of the venture capitalist’s investment (e.g. liquidation preferences, anti-dilution rights, veto rights, board seats, etc.), but also after the investment as the venture capitalist tries to ensure the maximum value of its investment through macro (and sometimes micro) management. A recent Wall Street Journal article highlights this give-and-take with VCs in Who Has The Gold To Make The Rule – VC Or Entrepreneur?.
The current market environment, where venture (and early stage/seed) money is hard to come by, only helps to reinforce the Golden Rule (which exists also in a good market environment…although, maybe, in a less stringent form). I recently attended the New England Venture Summit in MA, and the panels of VCs continually brought up the fact that tight venture market is going to continue for some time. Given that, entrepreneurs need to recognize that, in order to get the money needed, they will need to cede some power and control to their investors. Still, my advice to these start-ups is to (1) still try to get the best deal that they can get and (2) more importantly, try to look at the increased VC presence as a good thing for their business. The right VC can add more than just their money: experience, connections and advice all should come along. Thus, it’s important to do one’s due diligence of prospective VCs to find one that will fit with the culture and plans of the company. Jeff Glass, a managing director with Bain Capital Ventures, brings up this point in the WSJ article:
A huge part on both ends is just personal chemistry between management and board; board and CEO; investor and management…I would advise to spend more time diligencing the VC or PE firm. Everyone’s cash is green until you have a problem.
Everyone’s cash is green until you have a problem….maybe that should be called The Green Rule.
- Gregg J. Lallier